The Fiberreed Story
An Epic Tale of Synthetic Reed Innovation
I partnered with Harry Hartmann and Fiberreed in 2013. I left Theo Wanne instruments to my twin brother Theo after running it for 10 years as CEO and co-founder. It was an amazing experience. I was excited to use my experience and music industry network to consult other companies as well as build a distribution business.
Integral Business Development and The Wedge Distribution were born. My first consulting partner was Fiberreed. I'm integrated into all aspects of the Fiberreed business including comprehensive business planning and the execution of strategies. It continues to be a very successul, fun, and rewarding partnership.
I look forward to many more wonderful years working hand in hand with Harry and Fiberreed. The origins and growth of Fiberreed have been fascinating and innovative. I put together this visual story book to share the epic tale . Enjoy!